Doe Deere: The Rise of Lime Crime

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Doe Deere, otherwise known as the Queen of Unicorns, brought her passion for cosmetics to fruition with her booming cosmetic brand, Lime Crime.

Her unconventional rise to success should make everyone confident in the fact that they have the opportunity to achieve their dreams, regardless of their background!


She was born on June 15, 1981, in Izhevsk, Russia. She moved to New York at the age of 17 with aspirations of being a musician. She began in Manhattan moved to Brooklyn. New York would be her home from 1998 to 2012. She grew into an adult in this time frame. Her experience in New York taught her many things. Among those were crucial career skills and marketing insight. Soon after she made the transition to cosmetics and found her calling.


She found herself in the beauty industry. Her experience with cosmetics has given her the feeling of ultimate freedom. She found a way to truly express herself and this eventually led her to entrepreneurial success. Her journey led her to FIT in New York where she majored in fashion design. This is where she gained confidence in her technical skills and refined her definition of beauty. She came to the conclusion that expression is found in the clothes that we wear and how we dress our faces.


She has found massive success in the years prior. She followed her passion and found massive success. Her affinity for bright and unusual colors led her to create a brand that represented the style of cosmetics she found interest in. Many women gravitated towards her aesthetic and this is how Lime Crime grew and became profitable.


Lime Crime’s mission is to revolutionize the cosmetic industry. It is one of the first digitally native cosmetic brands and it has helped innovate the way that you shop for makeup. Lime Crime is certified vegan and cruelty-free. This provides a unique physical and intrinsic feel to their products. Lime Crime wants its consumers to express themselves unapologetically! They make products for the fearless and creative. Their products are made with great attention to detail. This allows them to be mixed and matched infinitely with the mood and desire of the user.


Doe Deere launched Lime Crime in October of 2008. Her unique vision and attention to detail have led her to abundant entrepreneurial success and a cult fanbase that feel representation in her rebellious artwork. She has revolutionized the cosmetic industry and continues to be a driving force as the leading force pushing Lime Crime to the forefront of cosmetics.


Connect with Doe Deere on LinkedIn for more information.