Bradesco Bank has enjoyed for a very long time the market dominance across Brazil. However, with the changing political and economic, the landscape of the company’ operations has been affected which made it lose its dominance in the market to its major competitors like ItauUnibanco. After his appointment as the company president, Luiz Carlos Trabuco Cappi overcame all the challenges and placed it back in its leadership position. Although he had handed over his powers to the incumbent president, he is remembered for the success of Bradesco.
Why care about Luiz Carlos Trabuco Cappi?
When he became the president of Bradesco, the renowned economist had already served in the company for more than three decades in different financial conglomerate divisions. He joined the company as a clerk but went through several ranks till the top executive positions. As he worked to the top, Luiz Carlos Trabuco went through different chains of leadership and departments at the bank. He, therefore, had the best understanding of the company’s operations at the time he became the president. His success in leadership even saw him winning 2003 and 2007 awards of the Insurance Personality of the Year.
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One of the historical moves that Luiz Carlos Trabuco made during his tenure was to purchase the HSBC bank with the aim of expanding Bradesco’s territories across Brazil. The mega deal, worth $5.2 billion, uplifted the company to climb back to its dominant position in the market where he surpassed his all-time rival, ItauUnibanco. Luiz Carlos Trabuco Cappi ensured that the bank doubled its revenues including improvement in its branch networks, asset base, and customer base. The leadership of Trabuco as well as his management skills have greatly impacted Bradesco in a way that no one can expound.
Being made the president of Bradesco was associated with the previous progress that Luiz Carlos Trabuco Cappi had shown in the company. While he was in the marketing department as the Director in 2003, he increased the revenue of the company by 30%. He later continued to surprise his team by making even further achievement.
Luiz Carlos Trabuco Cappi’s loyalty in the banking business has been tested over the past years. He has engaged himself and Bradesco in several operations and risks since he began working in 1969. He has, since then, made a lot of progress and has transformed the banking industry particularly with his innovative ideas on advanced technologies. Indeed, the leader’s experience and skills will be remembered by Bradesco in the several coming years.