Anywhere you look, the online retail sales numbers are promising. For buyers, that means that more and more people are figuring out that you don’ t have to leave the house, hop in the car, drive downtown, find a parking spot, pay for that spot, walk to a store and look through a limited selection of products in order to come how with, say, a shirt or a pair of pants.
How many millions of people are now shopping online and how many more are expected? There are reports published every day warning brick and mortar establishments (an explanation on that is forthcoming) that shoppers are going to the Internet to make basic purchases on everything from clothes to boats to cars to medicine to cleaning products.
People are even buying property online. That’s not something anyone would have imagined too many years ago.
We know, however, through huge online shopping centers, like eBay and Amazon, that there are products that do well through online shopping and products that don’t.
Before we look at those, here are some numbers from Pricewater Cooper, an internationally respected market analyst, and accounting firm.
According to PwC, as they are frequently called, in 2003, in China alone, 4.3 percent of the population shopped online on a daily basis. In total, of course, that has to be a huge market right there, because the population of China is huge, standing at 1.3 billion people.
That means in 2012, 55.9 million people shopped online every day in China. And by 2015 that number had soared – simply gone through the roof with 19.6 percent, almost one in five, persons shopping online on a daily basis.
That’s 254.8 million shoppers per day!
If that doesn’t rock your boat, online shopping is, of course, a global affair. It isn’t limited to China by any stretch.
On the worldwide stage, there are currently 7.466 people on the planet – plus a few. On a global scale, says PwC, 7.1 percent of the population shopped online on a daily basis in 2015, up from 2.9 percent in 2012.
That’s a lot of customers, too. That’s … well, a lot … more than half a billion online shoppers every day.
Did you ever hear the expression, “The world is your oyster”? Do you think that applies here?
Well, the world is your oyster with a Market America Unfranchise that focuses its efforts on the ultra-modern option of catering to customers who like to shop online.
Those are big numbers and they are big in every established, modern economy in the world from France to Britain to Spain to Argentina. Needless to say, the numbers are big in the United States, as well.
Brick and mortar, of course, refers to physical stores made of bricks and sticks (wood) and steel and cement. Stores that are in actual buildings.
But empires are now being built in the virtual space of the Internet.
What do customers have to gain? No muss, no fuss shopping. Just leafing through stacks of pants and shirts, to use one example, is unnecessary for shoppers who simply scroll through online pictures and get a fine, full, complete viewing of the products they want to buy. Yes, there’s not usually a store clerk hovering nearby to help shoppers online make up their minds, but guess what? Helpful store clerks hovering around each aisle so they can help customers is a thing of the past in most brick and mortar establishments these days, anyway. Do you know how hard it is to find help with you are unsure of a product in a real store these days?
Besides that, half the reason people look for a clerk in a brick and mortar store is to help them locate a specific product and once they do, they often want the store clerk to go away, so they can make up their minds in a private setting without some pushy clerk nudging them along the way. Online shopping may not have the positive benefits of a real clerk helping shoppers, but it’s far easier to find something online in the first place if the website is laid out clearly.
Meanwhile, the Shop.com product line continues to grow and continues to impress. In a clearly laid out online experience, Market America’s selections include a down-the-line selection of household goods, the largest retail segment of them all.
The categories are clear: Clothes, Shoes, Beauty, Home, Electronics, Health and Nutrition, Kids, Travel, Groceries … that’s about as clear as it gets.
The next few selections could be called organizational options, such as “Shopping Essentials,” “Stores,” “Deals,” “SHOP Local,” “ShopBuddy” and “Exclusive Brands.”
Shopping Essentials might be a vague-sounding choice, but when you click that option, the portal takes you to a web page that lays out your options in an extremely clear format. This is like walking into a modern, full-service retail pharmacy with all the signs at the end of each aisle are the first thing that you see.
From cutting edge products to defining a whole new way to shop to finding financial freedom, we’re changing the world on life at time. Are you on board? #unfranchise #marketamerica
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— Market America (@MarketAmerica) February 26, 2019
The first set of options is Cosmetics, Personal Care, Home, Clothing. The next row is Kids, Electronics, Business, Garage. This is followed by Pets, Travel, Sports and Fitness, Crafts.
And it keeps going: Sports Fan Shop, Entertainment, Our Brands, SHOP Services, Personal Services, Financial Services (H&R Block and TurboTax), Savings Tool and Gifts.
Yes, this is like walking into a huge, huge department store that is incredibly simple with everything from bathroom soap to customer service all easy to find and available at the click of a mouse.
Granted, people make a lot of noise about Market America’s original brands, which include Motives, a cosmetics line; Isotonix, a nutritional supplements line; TLS Weight Loss, which is self-explanatory; and DNA Miracles, a health and beauty segment.
The beauty of online to a salesperson or a corporate executive can be summed up with two words: Unlimited Growth.
The product line can grow forever … the number of customers is growing with no end in sight.
Those business charts you see with the jagged line dropping, dropping, then tailing off at the bottom of the chart? Not here. Up, up and away! That’s the way to go.